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// Intro
I spent the fall semester of my senior year helping Pizza Hut in the battle for pizza domination as an intern. As Pizza Hut was bringing back its classic logo nationwide, the franchisee in Austin was working on the remodel of the Pizza Hut located by the University of Texas at Austin campus.


// The Challenge
Fresh new look, fresh new customers?
That’s what the Pizza Hut team was hoping for. Before the remodel less than half of the transactions came from students. HOW COULD THAT BE? Research showed that one of the main concerns about the location was the outdated look. Alright, let’s remodel it but what’s next? The second thing that research showed was the lack of awareness about the location from the student population. It became apparent that the next steps were to connect to the student population beyond just coupons. Developing a campaign that resonated with the student population was the main priority. The approach of the campaign then turned into integrating into student’s daily activities, infiltrating (not literally...) student organizations and becoming a staple in every longhorns college experience (ambitious, I know.)  


// Tasks
// Helped develop a campaign
- Research 
- Surveyed in-store customers
- Reached out to univ. reps 
- Compiled list of relevant student organizations
// Established a timeline
- Monitor Timeline
- Look over permits
- Run status reports to supervisor
- Communicate with contractors
// Contacted & fielded vendors
 - Kept team informed throughout fielding status
- Compared prices and maintenance routines
// Outreach to mural artists 
- Met with 4 mural artists for estimates and samples
- Built relationship with artist chosen
- Coordinated all meetings 
- Made sure artist adhered to brand guidelines
// Community Engagement 
- Wrote press releases to communicate fundraising plans, future events and deals

// Key Takeaways
1. When things are out of my control - breathe
2. Communication is key
3. Clear expectations make for clear outcomes
4. Vendor/Artists relationships should be assets, not liabilities