Colgate Night Brushing

Project Overview:
Supported the development and rollout of a digital campaign designed to teach children how to brush their teeth, focused on engaging Latin American families.

Key Contributions:

• Assisted in authoring and assembling educational content, resources, and visuals tailored for kids and parents.
• Helped ensure the material was culturally relevant and accessible for Spanish-speaking audiences.
• Collaborated with the team to structure content in a way that was both informative and visually appealing.

Impact:

• The campaign provided easy-to-understand instructions, engaging visuals, and downloadable resources to help families build healthy brushing habits.
• Its successful rollout across multiple countries demonstrates its adaptability and value for diverse audiences.